National Health Communication Policy, 2012 has been endorsed by the cabinet, which is the milestone for health promotion, education and communication program. It is a document of high commitment and priority of government for health promotion, education and communication program in the health sector. This policy also gave a mandate to NHEICC for planning, implementation, monitoring and evaluation of health promotion, education and health communication program of all health services and program of all 3 departments under the ministry of health and population.

Developing, producing and disseminating health messages and materials to promote and support health programs and services in an integrated manner is part of the responsibility. It, also, regulates the health messages produced and disseminated by other partner organizations and stakeholders through the media.

Goal and Objective

Goal: To contribute to attaining the national health program goal and objective by providing support for all health services and programs.

Objective : To raise the health awareness of people as a means to promote improved health status and to prevent diseases for the attainment of the behavior

Major Strategies of NHEICC

Advocacy: Get political and social commitment and gain support for specific health issues.
Social mobilization: Mobilize society, network and resources at the district and community level .
Behavior Change Communication: Inform people about health issues, services available and promote positive behaviors

Outcome Indicators

  • % of increased in knowledge on key health issues among target audiences
  • % of increased in service utilization
  • % of people practicing key health behaviors to prevent diseases and for child and maternal survival
  • % of increase in funds for key health issues and communication program
  • % of people who used modern Contraceptive methods

Major Strategic Documents

  • National Communication Strategy for MNCH 2012- 2016
  • National Health Communication Policy 2012
  • National Communication  Strategy on ASRH 2012-2016
  • Document on Technical  Contents of Public Health Programs
    (Planning for revision)

National Level Strategies under process

  • National Multisectoral Strategic Plan for Tobacco Control –Draft Ready for discussion with the states and finalization. Thereafter proceed for approval and implementation.
  • Health Promotion Strategy 2018-2030 ( Draft under development )

Bottlenecks

  • Inadequate fund allocation for Health Promotion and Education .
  • Limited demand generating activities focusing hard to reach area.
  • Integration of IEC/BCC activities at NHEICC one door
  • Unauthorized development and dissemination of health IEC/BCC messages and materials

Remarkable achievements

  • Tobacco Product (Control and Regulatory) Directives 2014
  • Provision of 90% pictorial health warning and got Bloomberg philanthropies award